Sunday, February 26, 2012

Advertisement-Tommy Hilfiger


The advertisement I picked was Tommy Hilfiger in the Fall of 2011 Campaign. The idea that was brought to my attention the most was how young and “hip” the people are. You can tell that all of these people are in their early 20s. They are all dressed in, obviously, Tommy Hilfiger clothes, which are supposed to be preppy and colorful. Because the clothes are preppy they are all on a tennis court. Tennis is known as what all of the older rich people play. Well at least that’s what I think of. But the actual advertisement on TV is playing a song that is very up beat and catchy. Definitely can’t miss the commercial. All of these young adults are dressed in these nice clothes running around a house looking like they are having the time of their lives. In the end, I believe Tommy Hilfiger, or the spokesperson is in the ad. He is actually in all of the ads that Tommy Hilfiger produces. I’m not sure why they have a dog in every advertisement. So, the main thing that stuck out to me the most was how there are always so many people in the ads. It looks like they are always having a good time and just pausing in action to take a quick photo and then start to go back having fun. Everyone is extremely attractive and all of the cool haircuts stick out as well. It matches the clothing which is also supposed to be fun and for younger people. 

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